My understanding of the sponsorship dollars from AMF was that it was previously spread out amongst all the other tournaments, this was clearly not working with dwindling tournament attendance so they went the other way and chucked it all at one tournament that they are hoping will attract the quality and quantity everyone is looking for? Will it work in the long term who knows but if it attracts international attention and even a little bit of media that cant hurt can it? Some of the other tournaments have been picked up by private sponsorship others haven't there is not much money out there these days for little or no return...