Gee, you were clever to find it. I used to use ninemsm as a home page, so I got it up again - and I can't find the article. Great that it's there somewhere. I hope that TBA is doing what it should be doing, and doing media releases to ALL MEDIA continuously.
I used to head a sporting organisation, and if you're persistant and continuous with releases, you eventually break through. You've got to write them, thinking like a journalist, so that they can publish them without re-writing, etc. ( the lazyness or easy way out factor ) and NEVER get discouraged or give up. Sooner or later, if for no better reason than it's a 'slow news day', you get something published, and once the crack opens up, you can widen it, etc.